Generative AI (genAI) is set to revolutionize the media, entertainment, and sport industry by enhancing efficiency, productivity, and audience engagement while augmenting human creativity. It supports all stages of content creation, distribution, and consumption, enabling faster prototyping, data-driven insights, and personalized experiences. However, challenges such as misinformation, unclear ROI, governance gaps, and workforce readiness must be addressed. The report emphasizes the need for ethical frameworks, multistakeholder collaboration, and a human-centric approach to ensure responsible adoption.

Artificial Intelligence in Media, Entertainment and Sport