World Intellectual Property Organization (2024). Generative AI: Navigating Intellectual Property. WIPO.
This WIPO factsheet explores the intellectual property challenges and risks associated with generative AI technologies. It explains how tools like ChatGPT and Midjourney, which rely on massive datasets for training, raise legal uncertainties around copyright, trademarks, trade secrets, and ownership of AI-generated outputs. The document outlines issues such as unauthorized use of protected works, open-source obligations, data privacy, deepfake risks, and IP rights in AI outputs. It also provides practical guidelines for businesses, including contractual safeguards, IP-compliant tool selection, staff training, and record-keeping. With global regulations evolving, the factsheet emphasizes proactive governance to balance innovation opportunities with legal compliance.