World Intellectual Property Organization (WIPO) (2024). How to Make a Living from Music, third edition. Geneva: WIPO.
This publication is the third edition of a practical guide aimed at musicians, songwriters, and music industry professionals on how to generate sustainable income from musical creativity in a rapidly changing digital environment. Written by David Stopps, an experienced artist manager and industry consultant, the book explores the evolving landscape of the music business, with an emphasis on opportunities, rights management, and strategies for building a viable career in music. The report examines the impact of technological change and streaming services, which have reversed years of industry decline, creating new income models while introducing challenges related to fair remuneration, piracy, and licensing complexity. It provides detailed guidance on key revenue streams—recordings, live performance, publishing, synchronization, merchandising, and brand partnerships—and underscores the role of digital platforms, social media, and direct-to-fan engagement in artist success. Special attention is given to copyright, related rights, collective management, and the need for robust legal frameworks to support creators globally.