The adoption of Generative AI tools in creative industries is influenced by strategies and behaviors across the value chain. Key drivers include technological advancements by Gen AI providers, the growth of the creator economy, evolving consumer habits favoring passive and personalized content, and the integration of Gen AI by traditional distributors to optimize production. Regulatory frameworks and ethical considerations also play a critical role in shaping adoption, as stakeholders navigate intellectual property and fair remuneration challenges. This multifaceted dynamic underscores Gen AI’s potential to transform content creation, distribution, and consumption by 2028.

Study on the economic impact of Generative AI in the Music and Audiovisual industries