This study aims to identify opportunities in artificial intelligence (AI) for the Cultural and Creative Sectors (CCS), taking into consideration also the current challenges they pose, and suggest actions for CCS stakeholders as well as national/international policymakers in applying AI and promoting a culturally diverse offer of European works. Ten cultural and creative sectors were analysed including architecture, book publishing, fashion, film, museums, music, news media, performing arts, visual art and video games. Chapter 4 discusses the opportunities in AI, in particular for the smaller, independent players that are characteristic of Europe’s CCS. It summarises use cases that can help cultural and creative sectors (1) save costs and increase efficiency, (2) make decisions, (3) discover and engage the audience and (4) inspire human creation. As AI is expected to bring a competitive edge to those who successfully develop or adopt it, these use cases aim to inspire stakeholders in the CCS and help them seize opportunities. Chapter 5 presents potential risks and chapter 6 identifies the key challenges to overcome. Chapter 7 provides recommendations for creative entrepreneurs as well as national/international policy makers in five areas, notably access to data, access to skills, transparency, collaborative ecosystems and access to finance. Chapters 8 to 17 presents more detailed use cases and recommendations per creative sector, for those who want to zoom in on one sector only. All information and views set out in this publication are those of the authors and do not necessarily reflect the official opinion of the European Commission.

Opportunities and challenges of artificial intelligence technologies for the cultural and creative sectors – Publications Office of the EU